Released on = August 14, 2007, 8:13 am

Press Release Author = Brandwidth/Mandy

Industry = Healthcare

Press Release Summary = With the Energy Drink category doing booming business in the
marketplace, the race is on to bring truly convenient energy drink alternatives to
retailer shelves-products that offer energy drink benefits in new forms like Energy
Shots and Energy Drink in Capsule form.

Press Release Body = Indianapolis-based DMD Pharmaceuticals has made strong in-roads
into energy drink products that offer distinct convenience advantages.

BODY
With a product category that's approaching four billion dollars a year in annual
sales, it's clear that Energy Drinks are now part of the consumer mindset. But one
Indianapolis-based company is moving the energy drink category into even more
convenient, consumer-friendly alternatives, with 2 fl oz energy shots and energy
drinks in capsule form.

"It's important to understand that the ingredients in our energy drink capsules and
in our new energy shots - such as caffeine, taurine, ginseng, and B-vitamins - are
the same proven energy boosting ingredients that are found in popular energy drink
brands," said Riddle. "The difference here is the value, convenience and ease in
which an energy drink capsule or energy shot can be both carried and consumed."

PEPTIME® Xtreme TT and EPHRINE Plus® Energy Drink Formula are each available in
convenient capsule form. The easy-to-swallow capsules promise the nutritional value
of B-Vitamins and other key ingredients as energy boosters, with the convenience and
portability of capsules that can be tucked into a purse or pocket with ease.

As for EPHRINE Plus® Energy Shot, it is a convenient blend of concentrated vitamins
and energizers specially formulated with energy kick in mind-with no sugar to
prevent the common "crash" feeling of energy drinks. And at two fluid ounces per
serving, the shot can be consumed quickly or mixed with your favorite beverage, adds
Riddle.

"Imagine trying to carry a four-pack of Red Bull with you throughout the day, and
you'll quickly see why we're trying to give consumers similar energy-boosting
supplements in forms that meet the needs of their truly busy lifestyles." Riddle
said. "Energy drinks in a capsule and energy shots answer the demand for even more
convenience."

ABOUT
DMD is one of the leading marketers of over-the-counter pharmaceuticals and dietary
supplements with distribution in more than 50,000 convenience stores nationwide. The
Peptime® family of energizers and other leading DMD dietary supplement brands
include EPHRINE Plus® High Energy, Ultra EPHRINE Plus®, Peptime Mini-White®, Magnum
357, and Ginseng Vita Blitz®.




Web Site = http://www.dmdpharm.com

Contact Details = CONTACT
Dave Riddle
DMD® Pharmaceuticals
P.O. Box 1055
Noblesville, IN 46061
1.800.795.2477
www.dmdpharm.com